Bavarian Book Award

Bavarian Book Award

DATEV at the Literaturfest M√ľnchen
(literature festival Munich)
and the Bayerischer Buchpreis
(Bavarian book award)

Pentaship brought the two partners to the negotiating table in 2013. In close cooperation with both partners, we defined their goals, worked out a cooperation concept, negotiated services and considerations and drafted the contract. Since then, we have actively supported the cooperation in performance control and the development of new communication ideas.

Datev advocates the open exchange of culture and therefore supports innovative cultural projects. At the same time, DATEV would like to address its younger customers. The Bavarian Book Prize, with its innovative concept and nationwide media coverage, helps Datev achieve this goal.

With the Bavarian Book Prize, the Bavarian media location receives a forward-looking media prize with a reputation far beyond the country’s borders.

A top-class jury awards a book in the categories fiction and non-fiction from a selection of the best German-language new releases of the year. In addition, the “Honorary Prize of the Bavarian Prime Minister” will be awarded for a literary life’s work.


When two parties work together, there are also different interests and goals. We make sure that the interests fit together and that each party achieves its goals.

Pentaship identifies and analyzes the goals of all parties, develops strategies and manages the respective mutual communication tasks. Partnership, respectful and transparent communication is the key to successful cooperation.

Negotiation, empathy and transparent communication can avoid differences of opinion. In the case of damaged sponsoring relationships, we negotiate mutually agreed agreements that correspond to the interests of both parties. Our goal is always to secure a long-term cooperation.

13. November 2014