Porsche / MAHAG und Tollwood Festival
Briefing: MAHAG and Porsche München were looking for a location and a concept for the presentation of the new Porsche Boxter.
Approach: Pentaship developed a concept at the Tollwood Festival enabling two premieres at the same time that really set a standard in its branch: On the one hand Tollwood presented its new artistic vaudeville show with the Mozart band, on the other hand the new Boxter – sports car amongst the Roadsters – had its launch. It was obvious enough to combine those two highlights.
The stunning spectacle was staged by star director Alvaro Solar. Jugglers, magicians and trapeze artists from show and circus stages were all involved.
Results: High Performance and Pure Driving met at the Porsche presentation at Munich´s Tollwood area. Some 1200 Porsche enthusiasts visited the large Amadeon tent at the Theresienwiese (meadow of Theresia).